About keeping in touch

Social media do strange things to us. Sometimes the fact that you see someone’s news in your feed makes you feel that you are communicating with the person. Really, you see what they are up to and you hit the “like” button, or event post a comment. You give them feedback. And later you meet this person or talk on the phone, and say: “How was this or that? I saw pictures on Facebook.” Nowadays keeping in touch with someone doesn’t really require any efforts at all. You just open Facebook and here we go! Everything is there. Furthermore, you are “keeping in touch” even with those with whom you really didn’t have much in common.

I still can’t figure out if I like it or not. It definitely makes life easier, so why should it necessarily be bad? As usual: it’s not bad, and neither it’s great. It’s just how it is.

Social media open up a whole new level of interpersonal communication that never existed before. Like, for example, why do people post birthday wishes publicly, but not privately? Probably because they want to show off that they are close enough with someone who is influential? There is a whole new layer in all this – professional. People from your social circle can obviously become your clients or bring new clients. And the circle of your friends and friends of friends is actually the first place where you want to start searching for clients. In Russia, unlike in the US, Facebook became a totally legitimate professional tool.

I can admit: I am bad at keeping in touch. Sometimes I feel awkward to keep in touch with former colleagues even though I often want to. I admire people who manage to stay in close connection with others even years after the projects on which there were working together are over.

I recently heard the expression “coming out of someone’s shell”, and I think this is what happens when I’m trying to rebuild connection with someone I didn’t talk to for a long time. But I keep finding again and again that whenever I came out of my comfort zone, it never brought me nothing but only good  🙂



Me?! Coding??.. Yes!


Last Saturday I went to a workshop at General Assembly called “Tumblr, WeWork + GA Present: Summer Blog Party”. In fact, I was interested in a blogging workshop, and recently my job search mentor Michelle told me about General Assembly. I was excited about what this education startup does and decided to check it out when I have a chance. General Assembly is an education company that specializes in online and offline classes focused on teaching practical skills in digital industries, such as digital marketing, business, growth hacking, design and coding. I have been interested in digital marketing lately and at this time I am studying for a final exam for a Coursera class called “Introduction to marketing” (which is awesome, by the way!)

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Boredom drives Facebook addiction. A story from the past



Back in 2009 I wrote a Master’s thesis at San Diego State University about why do people spend so much time on Facebook. I was trying to understand what keeps people checking Facebook again and again and again and forget everything they were doing as soon as they open the blue page. Where does this addition come from? So I decided to analyze different motives of Facebook usage and then correlated this data with the amount of time spent on Facebook.

After my thesis defense I was frequently asked about my findings by friends and colleagues, but I never wrote anything about them in a blog. We are now in 2014 and until recently, I thought that social media have developed so tremendously since 2009 that my research would be outdated.

But a couple of weeks ago I realized that my findings could still be interesting and might offer some insight even now. At times I even think that nothing changed since 2009 and people use Facebook the same way.

So what did I find? First, yes, the amount of time spent on Facebook is defined by the motive that people use Facebook for. Let’s say, they might use Facebook to send messages, like sms or email. Or they might use it as a portfolio to showcase their professional success. Or as a way to build personal image… So which motive is the most time-consuming? I found that people who spend the most time on Facebook simply felt bored.

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